News & Events

Disney Advertising’s data science and business strategy leaders offer their perspectives on common misperceptions of measurement and what we should really be focusing on. We sat down with Jamie Power, SVP, Addressable Sales, and Dana McGraw, SVP, Data and Measurement Science to connect the dots between data, tools and strategy to help advertisers make smarter, more informed decisions.

Streaming is where audiences are, and automation tools make them accessible. With self-service platforms, advertisers can set a budget, define their audience, and launch campaigns. No lengthy negotiations, no guesswork—just your ad in high-quality content that viewers actively choose to watch. If you want to reach them, now’s the time.

Jamie Power, Head of Addressable Advertising at Disney Advertising shares her perspectives on the future of AI in TV and the Upfront. Also, Disney expands its collaboration with Kerv.ai.

Disney took advantage of CES to host its fourth annual Tech and Data Showcase, kicking off the 2024 TV upfront season. 

Disney disclosed its self-service Disney Campaign Manager platform is now being leveraged by over 4,200 brands and 1,000 agencies to automate their streaming TV advertising. 

On Wednesday, Disney announced the addition of its first-party audience graph to Disney Campaign Manager.  

The Hulu Ad Manager journey started with the goal of democratizing access to streaming TV advertising through automation and technology, building inroads for small and midsize businesses to buy, measure, and optimize campaigns on Hulu within an easy-to-use dashboard. We made it possible for businesses of all sizes to get their message in front of […]

Automotive dealerships gathered live at The Mirage in Las Vegas from October 12-14 to share best practices and meet solution providers across the spectrum of digital transformation. The Hulu Ad Manager team showed up, too, sharing the stage with Disney Ad Sales Local for three days of thought leadership, networking, and fun. The unspoken theme […]